As we entered the 2010s, sustainability became an increasingly important focus for businesses around the world. Adidas, a global leader in sportswear and sneakers, recognized the importance of sustainability and made it a central pillar of their operations. From 2012 to 2021, the brand underwent significant changes to align with this new direction, while also continuing to uphold its reputation for quality and innovation.
75 years of Adidas: How three stripes became a brand icon
Adidas has a rich history that dates back to 1949 when it was founded by Adolf Dassler in Germany. Over the years, the brand has become synonymous with high-quality sportswear and sneakers, thanks in part to its iconic three stripes logo. The three stripes were originally designed to provide extra support and stability to athletes, but they soon became a recognizable symbol of Adidas' commitment to performance and style.
The company Adidas
Adidas has grown into a global powerhouse in the sportswear industry, with a presence in over 160 countries and partnerships with top athletes and teams around the world. The brand's commitment to innovation and sustainability has helped it stay ahead of the competition and maintain its position as a leader in the market.
How Adidas came to be
Adidas was founded by Adolf Dassler in Herzogenaurach, Germany, in 1949. Dassler's vision was to create innovative footwear that would help athletes perform at their best. His dedication to quality and craftsmanship quickly set Adidas apart from its competitors, and the brand became a favorite among athletes and sports enthusiasts alike.
Adidas sneakers & sportswear
Adidas is known for its stylish and functional sneakers and sportswear, which are designed to help athletes of all levels perform at their best. From classic designs like the Stan Smith and Superstar to cutting-edge performance shoes like the Ultra Boost and NMD, Adidas offers a wide range of options for every type of athlete.
Danielle Cathari news and archive
In recent years, Adidas has expanded its reach by collaborating with up-and-coming designers like Danielle Cathari. Cathari, a Dutch designer known for her innovative and bold designs, has brought a fresh perspective to the brand and helped attract a new generation of consumers. Her collaborations with Adidas have been met with critical acclaim and have helped solidify the brand's reputation as a leader in fashion and sportswear.
Adidas history
Over the years, Adidas has continued to evolve and adapt to the changing needs of consumers. The brand's commitment to sustainability has led to the development of eco-friendly materials and manufacturing processes, while its focus on innovation has resulted in groundbreaking products like the Boost technology and Futurecraft 4D.
Adidas enlists Dutch designer Danielle Cathari
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